App Design: Craft Match
This project involved researching and building out an app. I chose to create Craft Match, a craft finding and learning app geared towards beginner crafters. The goal of the app is for the user to get matched with a craft that’s right for them and to be taught how to make their own project. Craft Match also acts as an all-inclusive crafting experience where the user can keep track of all things craft-related.
Craft App Audit
The decision to make Craft Match personalized, accommodating for beginners, and an all-inclusive crafting experience came from the observation that current apps lack these elements.
Research and Benchmarking
The Woobles: How do they approach teaching skills to beginners?
4 Main App Functions (Shown in bottom navigation bar):
Browse: Find a project by getting matched or by searching
Learn: Watch step-by-step tutorials or download pdf directions
Projects Library: Keep track of your current projects and favorites
Community: Share your work and be inspired by others!
Pre-existing Craft Quizzes: What kinds of questions are important to ask?
Craft Types: How should I categorize crafts in my app?
Information Architecture
Personas and Their Goals
Goal: Find & learn a new hobby
Feel accomplished & capable
Casey’s User Flow
Pinterest: How does it get to know the user? How is it personalized?
Goal: Discover new crafts for kids
Feel inspired
Goal: Keep track of her projects
Feel organized
Round 1 Wireframes
I began by sketching out individual phone screens for my classmates so that they could pretend to click through the app on paper.
Round 2 Wireframes
What Changed from Round 1:
Shop removed from menu bar to only be in top bar
“Me” tab changed to “My Projects”
Account settings moved to top bar
Browsing for projects as the home page - less emphasis on shopping
Purchased items moving into “My Projects” immediately
Favorites bar added
More than one match
More focus on teaching beginners
Digital Wireframes
Style Tile Ideation
Final Style Tile
Inspired by my “Delicate Pastel” mood board, I created this final style tile for Craft Match because I thought that the color palette felt the most approachable.
