Festival Rebrand: Art on Vine
I was challenged to assess an existing festival identity and create a new brand kit that better suits the values of the festival. I chose a local monthly art fair in Cincinnati called Art on Vine because I loved its community focus and playful style.
Previous Branding
Art on Vine’s current visually identity feels all over the place. As an event that involves art and creativity, their branding is basic and lacks creativity. They try to rebrand themselves via flyers for different seasons and events, but this comes off as chaotic and rushed.
New
Playful
Flowy
Crafty
Texture
Fun
Old
Basic
Chaotic
Thrown together
Inconsistent
Stiff
Wordmark Sketching and Ideation
Based on my own audit of the brand, I chose three core values to represent through the wordmark: uniqueness, connection, and impact. These values of the festival are represented through the bold elements of these sketches as well as their elements that connect and interlock.
Wordmark Iterations
Final Wordmark and Rationale
Brand Identity Inspiration
Visual Element Iterations
I struggled for a while with the shapes and colors feeling too “digital,” until I realized that what I was missing was painterly artistic texture.
