Brand Expression Design Co-op: Spring & Fall 2024

Procter & Gamble is one of the world’s largest consumer goods companies. I’ve had the honor of designing for Gain laundry, Bounty paper towels, and Puffs tissues!

During my most recent co-op with P&G, I led a three-round packaging exploration for Bounty paper towels with Olberding Brand Family. I also created trends-based box design collections for Puffs tissues that will be sold into retailers such as Walmart and Target for Back to School 2025 and Winter 2025. Finally, I served as the lead design contact for a new Bounty product, where I created a packaging brief for goDutch and worked with the head of P&G Family Care to get it approved.

During my first co-op with P&G, I finalized the look of on-pack claims for future laundry initiatives and conducted trends research to create a comprehensive landscape audit for presentation to leadership. I also developed scent beads packaging concepts for consumer testing and developed and tested the top concept at a Laundry Design Summit.

Most of my work is confidential at this time but I would love to discuss my experience at P&G further!